A web feed is a way to provide users with content. The most common websites to make use of this technology are news websites, pod casters and Blog. More often than not a web feed serves as a link, providing the bare minimum of information while directing you to a full story for example. Why would anyone want to integrate and display web feeds? The answer is simple as a professional website owner you want visitors to come your way, the more visitors you get the more potential money in your business.
Aside from providing your website with fresh content there are actually a few benefits to displaying feeds on your site.
Keeping a website maintained by constantly updating and adding new content is very time consuming and quite possibly expensive is you’re not the one doing it. Displaying external web feeds cuts back some of the manpower it takes to keep a website fresh and interesting. A downside however is the fact that it is most of the time an outbound link. Now these links can and will increase your search engine ranking but remember beware. Anytime you allow outbound links on your page you run the risk of receiving certain types of spam. Potentially you might have users redirected to malicious sites or scams, which as you could probably guess would make them not interested in revisiting your website1).
Web feeds are considered a type of pull technology (basically the user must initiate contact to activate its usefulness) meant to draw in the customer ultimately giving them more to do on your website. When done right, integrating web feeds can improve your search engine ranking. If the feed you’re displaying has the proper keywords in it you will increase both the ranking for your website and the feed provider. So there are risks but if business teaches anything it’s that there is no reward without risks. Take the time to think about what sort of web feed integration is right for your website.