Providing interesting and informative Web feeds on your website is the key to financial success online. The World Wide Web is increasing as a major player in the world of advertising today. More affordable then television or radio. Longer lasting then newspaper, magazine or direct mail marketing advertisement that are usually thrown out with the trash. A well-designed, well-developed Web feed can improve your websites ranking and bring clients/customers to your business with the simple click of a RSS button.

Why web feeds are the instruments that play a key a note in any web site? Providing the appropriate feeds to your website can add your URL to any customers’ Cell phone, homepage or online web browser letting them know instantly when you have added content to your website that interests them. Isn’t that the best way to keep them coming back? Providing instant news updates, and important information on topics relating to your business is an advantage only offered by these innovated devices.

A recent example would be the unfortunate events happening in Haiti. A subject that most of the country is following presently. If you sell insurance, for example and you listed information on this subject on your website. An RSS feed would alert your client/customer to the availability of this new information without them having to query for the news using a search engine. Perhaps your website promotes government funded building contracts. The web feeds on your website could provide information on government funding bills from one of the major news networks.

The main point is to keep the feeds interesting and enjoyable letting your clients/customers know that you have added new and exciting content to your website. The information does not necessarily have to relate to your specific business as long as the information is new and informative. Dull or feeds lacking any vitality will only serve to drive interested client/customers away. These may be poor examples but you understand the underlying concept.

Generally, a well-designed well-written Web feed will allow your clients/customers to keep up with the latest news and information that interests or entertains them keeping the URL to your website constantly at their fingertips.

There are two places on an external web feed where using keywords will enhance a website’s search engine rank. The first place is in the title of the web feed. Much like using keywords in the names of videos, pictures, and podcasts, using a keyworded title for an external web feed will get your feed found on a search engine. The second place to use keywords is in the titles and summaries of the content streaming through the feed. Website owners can even separate their feeds according to particular key words which make viewing easier for the reader.

When website owners link their external web feeds strategically, they have the potential to drive traffic to their website and increase their search engine rank. Each link in the feed listing can potentially be a powerful backlink pointing to other web pages on your site. Website owners could also post another external web feed on another supporting site (such as a blog) and point traffic to the website’s landing page. One drawback that website owners need to be aware of is that outbound links could potentially draw traffic away from the site.

Great content helps to establish trust with a customer and helps to build your reputation. How this helps to improve your search engine rank is that great content streaming through your website will demonstrate your expertise and usefulness to a visitor. In turn, your viewers will end up sharing your content with their friends and promote you with very little effort on your part.