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best_practices:seo_shops [2015/01/08 08:17]
dankruger [7 things to consider]
best_practices:seo_shops [2015/01/08 07:33] (current)
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   - **Optimize product pages:** \\ Product pages are often suitable for achieving good [[glossary:​r:​ranking|search engine rankings]]. But most product pages are aiming only the product name itself. That is why the page can only be found when someone searches for this specific product. Since many [[glossary:​o:​online_shop|online stores]] have identical products (especially electronics),​ it is almost impossible for these words to reach good search engine rankings.(("​E-COMMERCE OPTIMIZATION:​ SEO and Marketing Tips for E-Commerce Sites."​ Search Engine Optimization & Search Engine Marketing Services Company: SEO Advantage, Inc. 06 Apr. 2009. Web. 10 Sept. 2011. <​http://​www.seo-advantage.com/​seo-topics/​ecommerce-websites-unique-product-descriptions.php>​.)) Even it is easy to just copy and paste the product description from the manufacturer’s website, try to [[best_practices:​duplicate_content|re-write]] the description in some way to make it unique.((Palmer,​ Justin. "SEO Tips for E-commerce Websites - 25 ECommerce SEO Tips." E-Commerce Website Marketing & SEO Consulting - Palmer Web Marketing. 12 Nov. 2007. Web. 10 Sept. 2011. <​http://​www.palmerwebmarketing.com/​blog/​25-ecommerce-seo-tips/>​.))\\ \\   - **Optimize product pages:** \\ Product pages are often suitable for achieving good [[glossary:​r:​ranking|search engine rankings]]. But most product pages are aiming only the product name itself. That is why the page can only be found when someone searches for this specific product. Since many [[glossary:​o:​online_shop|online stores]] have identical products (especially electronics),​ it is almost impossible for these words to reach good search engine rankings.(("​E-COMMERCE OPTIMIZATION:​ SEO and Marketing Tips for E-Commerce Sites."​ Search Engine Optimization & Search Engine Marketing Services Company: SEO Advantage, Inc. 06 Apr. 2009. Web. 10 Sept. 2011. <​http://​www.seo-advantage.com/​seo-topics/​ecommerce-websites-unique-product-descriptions.php>​.)) Even it is easy to just copy and paste the product description from the manufacturer’s website, try to [[best_practices:​duplicate_content|re-write]] the description in some way to make it unique.((Palmer,​ Justin. "SEO Tips for E-commerce Websites - 25 ECommerce SEO Tips." E-Commerce Website Marketing & SEO Consulting - Palmer Web Marketing. 12 Nov. 2007. Web. 10 Sept. 2011. <​http://​www.palmerwebmarketing.com/​blog/​25-ecommerce-seo-tips/>​.))\\ \\
   - **Implementation of special pages for more targeted searches** \\ With the category and product pages you can already target many [[onpage_seo:​keywords|keywords]],​ but it certainly makes sense to create additional pages to be able to cover even more items. Thus, for example in search engines for specific brands ("ABC Furniture"​),​ according to certain properties ("​garden furniture made of wood") or looking after a quotation ("​cheap garden furniture"​ or "​exclusive garden furniture"​). It is important above all the meaningful integration into the general store.(("​SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.)) \\ \\   - **Implementation of special pages for more targeted searches** \\ With the category and product pages you can already target many [[onpage_seo:​keywords|keywords]],​ but it certainly makes sense to create additional pages to be able to cover even more items. Thus, for example in search engines for specific brands ("ABC Furniture"​),​ according to certain properties ("​garden furniture made of wood") or looking after a quotation ("​cheap garden furniture"​ or "​exclusive garden furniture"​). It is important above all the meaningful integration into the general store.(("​SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.)) \\ \\
-  - **Link the website within the topic** \\ [[onpage_seo:​outbound_links|External links]] for most search engines is an important [[glossary:​r:​ranking|ranking criterion]] (link popularity). A [[glossary:​l:​link_building|link from one site to another]] is regarded as a kind of vote: A site that links to the many other sites must be more important overall as a site with a few external links. In addition, it is also important that you get [[offpage_seo:​inbound_links|links from sites]] that have high link popularity. Because you inherit a portion of this link popularity, it is sometimes better to get a link from a very well linked ​[[http://​www.im-action.com/​|website]], as ten links from small private home pages.(("​SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.))\\ Joining a [[glossary:​a:​affiliate_program|affiliate program]] can help to improve the link structure. Affiliate Marketing refers to promoting products for a commission. If you are into this business, you can offer an unlimited list of products, books for example, by becoming an affiliate for companies like [[http://​www.amazon.de|Amazon]]. The more people click on your site and order products the bigger is your commission.((Joy,​ Kristine. "​Affiliate Marketing and the Importance of SEO with Affiliate Marketers."​ Business 2 Community. 21 Aug. 2011. Web. 10 Sept. 2011. <​http://​www.business2community.com/​online-marketing/​affiliate-marketing-and-the-importance-of-seo-with-affiliate-marketers-051741>​.)) It also doesn'​t hurt to ask for a link when your sites are in the same niche. For instance, [[http://​pageonepower.com/​shop-talk/​| Page One Power]] is a link building firm. If they ask for a link from an SEO company, they may give it to them because Pageonepower specializes in link building instead of on-page SEO, so it is still relevant to improving one's search rankings.\\ \\   +  - **Link the website within the topic** \\ [[onpage_seo:​outbound_links|External links]] for most search engines is an important [[glossary:​r:​ranking|ranking criterion]] (link popularity). A [[glossary:​l:​link_building|link from one site to another]] is regarded as a kind of vote: A site that links to the many other sites must be more important overall as a site with a few external links. In addition, it is also important that you get [[offpage_seo:​inbound_links|links from sites]] that have high link popularity. Because you inherit a portion of this link popularity, it is sometimes better to get a link from a very well linked website, as ten links from small private home pages.(("​SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.))\\ Joining a [[glossary:​a:​affiliate_program|affiliate program]] can help to improve the link structure. Affiliate Marketing refers to promoting products for a commission. If you are into this business, you can offer an unlimited list of products, books for example, by becoming an affiliate for companies like [[http://​www.amazon.de|Amazon]]. The more people click on your site and order products the bigger is your commission.((Joy,​ Kristine. "​Affiliate Marketing and the Importance of SEO with Affiliate Marketers."​ Business 2 Community. 21 Aug. 2011. Web. 10 Sept. 2011. <​http://​www.business2community.com/​online-marketing/​affiliate-marketing-and-the-importance-of-seo-with-affiliate-marketers-051741>​.)) It also doesn'​t hurt to ask for a link when your sites are in the same niche. For instance, [[http://​pageonepower.com/​shop-talk/​| Page One Power]] is a link building firm. If they ask for a link from an SEO company, they may give it to them because Pageonepower specializes in link building instead of on-page SEO, so it is still relevant to improving one's search rankings.\\ \\   
   - **Avoid structural problems** \\ Not everything that looks good is good for [[glossary:​s:​search_engine|search engines]]. This principle is particularly important for shop systems, as they often put on search engine unfriendly technologies. Unfortunately,​ the search engine friendliness of a system for the layman is not always easy to recognize. You should therefore consult an experienced agency.(("​SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.)) \\ \\   - **Avoid structural problems** \\ Not everything that looks good is good for [[glossary:​s:​search_engine|search engines]]. This principle is particularly important for shop systems, as they often put on search engine unfriendly technologies. Unfortunately,​ the search engine friendliness of a system for the layman is not always easy to recognize. You should therefore consult an experienced agency.(("​SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.)) \\ \\
   - **Keep eyes on the competition** \\ Optimizing a [[glossary:​w:​web_site|site]] for [[glossary:​s:​search_engine|search engines]] is less a battle against search engines, but against other companies that target the same [[onpage_seo:​keywords|keywords]]. It is important to identify the [[glossary:​c:​competitor|competitors]] and to judge concerning linking and [[:​onpage_seo|optimization]] before the development of the shop. One result of this analysis may also be that the effort is too high to get ranked as good as established stores. (("SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.))   - **Keep eyes on the competition** \\ Optimizing a [[glossary:​w:​web_site|site]] for [[glossary:​s:​search_engine|search engines]] is less a battle against search engines, but against other companies that target the same [[onpage_seo:​keywords|keywords]]. It is important to identify the [[glossary:​c:​competitor|competitors]] and to judge concerning linking and [[:​onpage_seo|optimization]] before the development of the shop. One result of this analysis may also be that the effort is too high to get ranked as good as established stores. (("SEO Für Online-Shops:​ Die Sieben Größten Problemfelder - ECIN - Electronic Commerce Info Net." ECIN - Electronic Commerce Info Net - Know-how Für E-Business. Bloofusion Germany GmbH, 15 Mar. 2007. Web. 10 Sept. 2011. <​http://​www.ecin.de/​shops/​seo/>​.))
best_practices/seo_shops.txt · Last modified: 2015/01/08 07:33 (external edit)