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best_practices:cloaking [2011/05/10 21:23]
selent [Cloaking]
best_practices:cloaking [2012/05/05 19:22] (current)
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 ====== Cloaking ====== ====== Cloaking ======
  
-Recently findings were published that suggested that 85% of all sales generated on the [[glossary:​i:​internet|internet]] came from the front page of the results returned on a search request. With this in mind, it's no wonder that the competition for the prime real estate in the search results is so fierce. So fierce in fact that several world wide search engine companies have made recent statements concerning the ethical use of certain techniques used to build websites. In this article we will discuss “Cloaking,​” methods, uses, what the search engines will tolerate, and ethics.+Recently findings were published that suggested that 85% of all sales generated on the [[glossary:​i:​internet|internet]] came from the front page of the results returned on a search request. With this in mind, it's no wonder that the competition for the prime real estate in the search results is so fierce. So fierce in fact that several world wide search engine companies have made recent statements concerning the ethical use of certain techniques used to build websites. In this article we will discuss “Cloaking,​” methods, uses, what the [[glossary:​s:​search_engine|search engines]] will tolerate, and ethics.
  
-Defining the term cloaking has been the subject of much debate on the internet lately, but all agreed on one point, that cloaking is presenting one version of a website to the search engine spider and then displaying another version of the same site to a human viewer. The intent of the cloak is what keeps the definition muddied, because there are ethical uses for cloaking.+Defining the term cloaking has been the subject of much debate on the internet lately, but all agreed on one point, that cloaking is presenting one version of a [[glossary:​w:​web_site|website]] to the search engine ​[[glossary:​s:​spider|spider]] ​and then displaying another version of the same site to a human viewer. The intent of the cloak is what keeps the definition muddied, because there are ethical uses for cloaking.
  
 Google and several other search engine companies have stated in recent months past that website cloaking would not be tolerated if discovered, and the offending site would be removed from many indexes. In spite of this there is argument over the fact that there are legitimate uses for cloaking, unfortunately though, there are bad apples out there that would use some of these methods to gain popularity with the search engine spiders. Google and several other search engine companies have stated in recent months past that website cloaking would not be tolerated if discovered, and the offending site would be removed from many indexes. In spite of this there is argument over the fact that there are legitimate uses for cloaking, unfortunately though, there are bad apples out there that would use some of these methods to gain popularity with the search engine spiders.
best_practices/cloaking.1305055403.txt.gz · Last modified: 2011/05/10 19:23 (external edit)