The web servers are computers on the internet that offer service called web hosting that aids in serving the pages to users upon request. Every web server has a unique address referred as an Internet Protocol or IP Address. The web hosting service provider further allocates a unique IP address to each website the same hosts. When a user makes a request after reaching its destination, the said page is sent in the form of an HTML Code to the user who is tracked by the IP address of their system, thus causing the display of the webpage in the graphical form. Powerful servers offer a faster service thus saving the users from experiencing what is called the lag time, which is frustrating. Virtually the web servers are touted to stay connected to the internet 24x7x365, but an occasional downtime due to server, technical or maintenance problem is undeniable. Thus, the uptime that practically is obtainable from web servers is 99.5% and not 100% to say it all.
A flawless service every single time from a hosting provider is not something practically obtainable for all, the condition that arises then leading to the system’s unavailability is referred to as server downtime. This time is usually marked by the inability of the system to carry out even the primary functions easily. The reason behind this downtime can be many, but the one that is mostly responsible is the failure to function that may arise as an aftereffect of any unplanned event or even because of a routine maintenance task. The server downtime can occur due to the planed outage in the form of a system crash or failure.
The server downtime can be a very embarrassing and costly situation for a website, which not just affects its reputation but even its search engine rankings that simply can prove detrimental for its image on the online market and among users. A server error that occurs in the form of server downtime can make all your efforts get wiped out by making your visitors get switched to your competitive websites thus resulting in lost sales.
Many-a-times the owner of a website fails to realize that what impact the server downtime can have on the search engine rankings for their website both at the current and the future situations. A site that receives a lower traffic due to long grace periods may be considered inapt to be entailed in the index of search engines. This can happen by initial removal from the regular index leading to the temporary removal of the site from the search engines, but they can still be located in the supplemental index. Even after the temporary removal the server tries to locate the site which shows it on a ‘hold’ status. But, if still the dilemma of server downtime persists the site maybe permanently removed and thus may lose the search engine ranking, which it managed to earn with such difficulty.
The reaction a search engine can show towards a website that has been experiencing server downtime for a long time may be much negative that one can anticipate. Even a few hours downtime is enough to have a devastating impact on the site’s credibility in the search engine rankings and sometimes the chances of recovery to attain the prior positing even after the outage has been sorted out seems impossible. Thus, a website’s availability to users all round the clock with minimal downtimes is a necessity a website owner must take into account always. After reading that what affect the server downtime can have on a site’s search engine ranking most website owners must be seeking for a solution that can save them from getting trapped in such a dilemma in the very first place. In order to ensure and experience the smoothest move possible the following measures can be taken:
Frequent Server Downtime & Site Inaccessibility ranks among the top 5 negative ranking factors for any website on a search engine and for any website that is involved in the task of monetizing every minute the site remains offline can cost the owner to lose money and even a customer. No website owner on earth will wish to get trapped in such a situation, so to say ‘NO’ to any such dilemmas, follow a ‘no sever downtime practice’ as your motto always, yet the once in a blue moon occurrence is inevitable and can be taken for granted.