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Great Site and Page Content

Page Content Well-crafted Search Engine Optimized page content helps build and promote company brand name recognition. If you intend to have a great web site that reaches buyers rather than browsers, you must focus your page content to the tastes of your preferred audience.

Coming up With Great Content

Customers seek unbiased information with straightforward product comparisons and dependable service tips. Web site page content should be written with a clear, concise vocabulary. Do not talk down to them. Do not talk over their heads.

Given then that you may not know the current knowledge level of your reader, where do you start?

Multiple and advancing levels of page content is the only solution. You have to meet the information needs of a beginner, and you must also provide for the comprehension understanding of a professional. For the untrained writer, this can be a daunting task. It is always easy to write at your own level of understanding. Those type thoughts usually flow out of the head one behind the other. But if you want SEO page content that can speak to every targeted visitor you must learn how to create numerous and progressive levels of content.

Provide Unique Content

Your site or e-commerce shop should provide unique content to your readers. Imagine a situation where an e-commerce provider copy & paste's the product descriptions from manufacturers web sites or catalogues. On first sight, this might be the most appropriate situation, as the manufacturer should know the product best. However, ask yourself: why should a search engine link to my product page instead of the manufacturer's description? And given the fact that not only you are copying the text from the manufacturer, but your competition, too, why should Google rank my page higher than the competition's pages?

The solution is to always provide unique content. Each product description should have a unique text, not copied from the manufacturer or (even worse) your competition.

Putting It Into An SEO Package

Realize the need for Search Engine Optimized educational and informative page content. Understand the importance of right packaging. Begin with effective content.

Locate a writer that knows and understands the nature of your business. Now perhaps you think it best to write your own material. There are hundreds of Internet articles that tell of how anyone can be an author. But pause a moment. Consider the importance of understanding how to use SEO principles in a manner that is not intrusive to the article content. Measure also your own ability to adjust content to the specific needs of each sector of your audience.

Honesty demands that your page substance provide the reader with helpful information that is more than a sales pitch. Ponder also, if you will, how your expertise relates to your effectiveness in your own field of labor. Perhaps you run an investigation firm. Do you believe that a brick mason could do your job as well as you do it? Why trust your most valuable Internet sales asset to anyone less than a professional? For effective SEO tuned page content, apply the polishing skills of an experienced author.

Lacking an author that knows your business, locate one that can rework your written thoughts. Some niche markets may be short on qualified writers. The gains that come from effective page content make it worth the time to do a little training. Consider also the benefits of an author writing each stage of the process as he or she is learning your business. The page content would be a first hand experience in progression.

Finding Professional Writers

A simple Internet search will turn up hundreds of custom writers, content auction sites, article directory sites, and professional writing service sites. It works like this:

  1. Custom writers are professionals that operate out of their own web site. They will provide site-specific SEO content. Their prices reflect that of custom work1).
  2. Content auction sites usually function around a broader project scope. Exact article requirements are submitted to the bid block. Writers of various skill levels bid for the contract. There is not control over the variance in cost and content quality2).
  3. Professional writing services reside in the middle of these other choices. Here you have set pricing that directly relates to the quality of the writers3).

All of these content-writing services provide, usually at an increase in cost, options for choosing a specific author.

Conclusion

Great site design and effective site content do not come about by accident. The successful web site must incorporate the general principles of SEO site marketing, and then provide their guest with exactly what was promised. Do all this with quality and your site will be a great site.

1)
Amrit Hallan: “About Being An SEO Writer,” http://amrithallan.com/about-being-an-seo-writer/
2)
C. Stewart, M. Leventi, and K. Shen: “Empirical Examination of a Collaborative Web Application”, available at http://www.cs.rochester.edu/u/stewart/Papers/stewartiiswc08.pdf
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onpage_seo/page_content.txt · Last modified: 2010/07/26 11:21 (external edit)