In order to have a successful search engine optimization strategy it is important to have headings and highlighted keywords. This is mainly due to the fact that SEO is all about tracking a great volume of viewers to your website. Without proper SEO content your website will suffer for the lack of viewers.
Headings are important because they not only allow your reader the option of skimming the article for relevant material, but they also allow the search engine to determine the content quickly and with out much difficulty. These two factors are of utmost importance because if a viewer becomes overwhelmed with the amount of content they can choose to read it, but most likely they will just find another article that is geared more to their ability to get exactly what they are looking to find. You must remember that there is a wealth of information online, and you must aim for your content to stand out.1)
One way to have your content stand out is by using headings. You might have several headings in an article. Each heading will lose a little ranking in the SEO. That is why it is important for your title, as the first heading, to be the heading that is all encompassing of your article. Make sure that it contains the keywords as well. It will be the first bit of content that the search engines pull up. So it will determine the ranking of your article in different searches.
The following headings should act as sub topics. The content should be written about in the order of importance. This is because search engines glean from content that is in the beginning of an article for relevancy. A part of making your website successful is doing all that is necessary to insure traffic flow. The assurance of traffic flow can be summed up with proper headings and highlighted keywords.
It is important to highlight keywords because keywords are the most important factor in SEO. It is the keywords that the search engine looks to find. By highlighting them your article will stick out in a search, and it will draw attention to the really important information when a viewer is scanning the article. It is important to have the keywords in the title, beginning paragraph within the first 50 words, and in the closing paragraph.2)
This will insure that your keyword density is not over 5%. Sticking to this percentage of keyword density is necessary in order for the search engines not to confuse your site with spam. If this happens basically your content has been rejected and will not appear in search engines.
There are a few ways that have proven successful when highlighting keywords. The good thing about these methods is that they make the process a fairly simply one that includes using bold letters, using Italics, and enlarging the font a little. The enlarged font size should not be significantly larger than the text. Yet, the difference should definitely be noticeable.3)
It is not suggested to use all caps when highlighting. This can be interpreted as shouting. In turn it becomes a turn off for the viewer, and they are more difficult to read. Underlining and using different colors may indicate that they are a link to another site. Therefore, it is in good measure to avoid these things.
Headings and highlighted keywords are two of the most important factors in preparing content for search engines. Success in these areas help insure more traffic from viewers. Making sure it is done properly is of utmost importance.