Social bookmarking is a way for internet users to organize, share, and make web resources searchable. The content in a social bookmark is labeled with meta-tags that allow users to locate the type of information they are looking for quickly and efficiently. Descriptions are also utilized in the form of meta-data to allow users to get a good idea of what is in the content without actually opening the bookmark. Social bookmarking systems also allow Internet users who use social bookmarking systems to save links to websites they want to share. Social bookmarks are usually public resources that are freely available to anyone who uses that particular service. So what does this mean for SEO?
Social bookmarking will allow website owners to acquire a higher page-rank in the search engines. The higher the page-rank, the better the chances of a website being shown on the first page of search results. This works this way because of the way search engines crawl the Internet. Several things are looked at when determining a website's page-rank. Back-links is an important factor that search engines look for when deciding what page-rank a particular website/page should be. Generally, the more back-links that you have the better. Social bookmarks allow website owners to insert quality back-links if they use the service properly.
Generating back-links on just any site will not always increase your page-rank because the search engines also factor in the page-rank of the website links are posted on. It is very desirable for as many back-links as possible to be inserted on websites that have a high page-rank. Most sites that provide social bookmarking services have a very high page-rank and it is quite easy to generate a lot of back-links in a short amount of time. An added bonus is that users of the bookmarking service will also be exposed to the website in question as well. This allows for extra traffic to flow in from both the search engines and the social bookmark.
There are many strategies you can use to generate social bookmarks, but there are a few rules that need to be kept in mind. Do not spam the system, do not create multiple accounts, and do not try to use automated posting systems. These rules exist to keep the content available useful and prevent the service from becoming overly-commercial. So how do you go about creating a social bookmark? The process is pretty simple. Create an account on a site such as Digg, Stumble Upon, or any other social media site you are interested in. Accounts are free and it is easy to get started.
After you have an account created you can simply start posting your content and inserting links. Share your content with friends and do as much promotion as you need to. There are people who specialize in this type of promotion that you can hire to do the work for you if you wish. No matter how successful a website is, there is always room for growth if social bookmarks are added into the SEO strategy.
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