Within the effort to increase the popularity of a website in terms of SEO (Search Engine Optimization) link building is one of the most important factors.1) Amount and quality of backlinks are an indicator for the popularity of a website. The more backlinks of good quality point to a website the better the page rank and the better the position (visibility) of a website in the search result engine will be. In the nature of the search engines links are seen as recommendations. As a part of the Off-Page SEO these recommendations are essential for a successful SEO-strategy.
The challenge of link building is to find the right balance between quantity and quality of backlinks. It’s unrewarding trying to get a huge amount of backlinks without considering the quality. “Getting a few of the right links, from the right places can be more valuable than getting 100 links from the wrong places.“2) The quality of links are determined by different factors3) , e.g.:
To have substantial inbound links it’s necessary to create a sensible link building strategy.
There are different ways to obtain links via active link acquisition:
Link building as SEO as a whole isn’t a mathematic science where webmasters can sum up exactly different numbers to get a desired result. The rules are changing from time to time and the search engine operators try to avoid malpractice. But: A webmaster considering the main principles can be very successful in implementing an intelligent link building strategy. There are plenty of instruments to accomplish objectives. In the long term of course only compelling and relevant content induces backlinks.