SEO or not? Sounds silly, yes, but improving feeds to your website is the key to financial success online. The World Wide Web is increasing as a major player in the world of advertising today. More affordable then television or radio. Longer lasting then newspaper, magazine or direct mail marketing advertisement that are usually thrown out with the trash. A well-designed, well-developed Search Engine Optimizer can generate the feeds to improve your websites ranking and bring clients/customers to your business with the simple click of a search engines button.
Keywords are the instruments that play the key note in any search engine providing the appropriate feeds to your website. Seldom used words are more useful then words more commonly used to describe a Business Website or desired subject. For instance, say your business was involved in exporting goods to Mexico. Instead of using words such as “exporting” or “exporting to Mexico” that the search engine would probably generate thousands of possible sites for. Should a client use the words “Export my goods to Mexico” in his search query.
Using words such as “Export goods to Sonora, Mexico City and….” in your feeds for example would narrow the search engines focus while still giving the key words “Export,” “Goods” and “Mexico,” to those general clients, but also adding clients who might wish only to export to these given Cities moving your website to the top of the list. This concept is known as the Long Tail.
Another example if you are in the business of selling High Profile Electronics such as televisions, DVD players etc. A customer types the words “Buy a television Online,” The key words here are “Buy,” “Television” and “Online” the search engine is going to generate thousands of feeds to business with these words in their description, linking them to the search query. By designing your SEO so it will generate feeds for these significant words and adding words such as “Sony,” or “Emerson” a well designed SEO would narrow those feeds to more specific websites.