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glossary:c:competetive_advantage
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Competetive Advantage

SEO Glossary

To have a competetive advantage means that a company either provides a better solution to a specific problem than its competitors or offers a similiar kind of solution for a lower price. Competetive advantages must be

  • Significant to the customer
  • Perceptible by the customer
  • Profitable to the provider*

* According to the definition of Meffert, H./Burmann, C./Kirchgeorg, M., Marketing, 11. ed., Gabler, Wiesbaden 2012

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glossary/c/competetive_advantage.txt · Last modified: 2012/04/20 16:00 (external edit)