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glossary:c:cloaking
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Cloaking

SEO Glossary Cloaking is a measure to simulate a different content to search engine crawlers than to the actual internet user.

The goal is to achieve a highest possible position in the ranking of the search results. Technically the identification of the search query initiator is based on an evaluation of the IP-adress which provides information whether it is an engine or a normal user. As a result of IP-Delivery or User Agent Delivery the user will be provided with different contents.1)

More Information

1)
Suchmaschinen-Marketing: Konzepte, Umsetzung und Controlling für SEO und SEM; Michael Ceyp, Yvonne von Bischopinck; Springer, 2008; 227
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glossary/c/cloaking.txt · Last modified: 2011/05/16 12:54 (external edit)