Cloaking
Cloaking is a measure to simulate a different content to search engine crawlers than to the actual internet user.
The goal is to achieve a highest possible position in the ranking of the search results. Technically the identification of the search query initiator is based on an evaluation of the IP-adress which provides information whether it is an engine or a normal user. As a result of IP-Delivery or User Agent Delivery the user will be provided with different contents.1)
More Information
- Cloaking Best Practise
1)
Suchmaschinen-Marketing: Konzepte, Umsetzung und Controlling für SEO und SEM; Michael Ceyp, Yvonne von Bischopinck; Springer, 2008; 227
