Typo3 Search Engine Optimization: Checklist

Use clean source code (especially “prefixes” and “suffixes”)

Typo3 identifies all headers as “H1” by default. Convert headers to “H2,” “H3,” … and so on for a more interesting structure.

Typo3 has a “Keyword” field, populate this with the “List of Keywords” that are important to your customers.

Use Customized Title Tags - [SiteTitle], [PageTitle] and [SubTitle] programming code - search engines prefer “unique” content. Typo3 allows you to use the “Navigation Title” for the customer view, while using the “Page Title” view for search engines. Simply navigate to the page tree hierarchy; click on the page you want to edit, go to “Edit Page Properties”. Choose the “Type” drop-down list; Select “Advanced.” Write your unique titles.

Customized Meta Tags are preferrable. Meta descriptions are included under “Page Properties” “Advanced” options; describe Page Content as closely as possible. The “Description” field is about two lines of text; search engines will scan this field.

When images have been modified, Typo3 assigns a random name. Create a descriptive name for the image by right-clicking on it. Select the “Image Properties” option. Then, fill in the “Title” with descriptive text so search engine “bots” can identify the images.

Typo3 works exclusively with Page IDs, which can create unwieldy URLs. SEO requires removal of numbers, characters, and language designators in your Web page URL; replace them with keywords, so search engine spiders can find and read the data quickly. Use the Apache module - “mod_rewrite” - to create a “RealURL”. The new Page Title should be redirected to the “sitemap.xml”.

Inbound Links (Internal Links) can be modified through the Rich Text Editor using the “Insert Web Link” tool; this generates the size, style, and title. Good SEO uses keywords as links.

Outbound Links (External Links) - Use the same “Insert Web Link” tool for generating the URL target, style, and title. It is good to use keywords as links.

Site Maps help robots understand your Web site architecture. Link to your Site Map from your Home Page. Submitt XML Site Map to search engines for better page ranking.

Make an outline of your Web site in a “Submodule” that will serve as an overview of all keywords, title tags, and descriptions to make searches, comparisons, and editing easier.

FIXME internal linking FIXME keywords FIXME sources

best_practices/typo3_seo/checklist.txt · Last modified: 2010/08/02 05:44 by molschimke
 
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